TEST

Specialist player recruitment for games research

Genuine players, carefully selected for the research you’re running.

Gromotion recruits participants for video-game playtests, interviews, focus groups and other research.

We combine gaming knowledge, specialist sourcing and human validation with practical support through to fieldwork.

Have a brief ready—or still working through the possibilities? Let’s talk.

Our Partners in Gaming

Trusted by top video game developers and publishers worldwide, we’ve recruited the right players for research and playtesting across some of the biggest names in the industry.

Gamers Are Easy to Find. The Right Ones Are Not.

Recruitment shaped around your study

Different players. Different research questions.

From regular players of a particular genre to people discovering a franchise for the first time, the audience should reflect what you need to learn. We work with you to understand the experience, behaviours and characteristics that matter.

Online or in person.

We recruit for playtests, interviews, focus groups, surveys and longer-term research. Our work spans the UK, USA and Canada, with other markets considered against the brief.

Support through to fieldwork.

Alongside recruitment, we can manage participant scheduling, confirmations, instructions, reserves and incentive payments. We agree on what you need us to handle before the project begins.

What good recruitment
needs to get right

Finding people who qualify is one part of the job.
You also need confidence in their suitability, clear information
and dependable preparation.

Relevant experience

A familiar title or genre on a screener does not tell the whole story. What someone plays, how recently and how they engage with it can all matter to the research.

Suitable participants

Selection should reflect what taking part involves, including someone’s ability to discuss their experiences, use the required equipment and meet the study’s commitments.

Clear progress

You need to know which quotas are progressing, where recruitment is proving difficult and whether a decision is needed from your team.

Prepared attendance

Participants need to understand where to be, when to arrive, and what is expected of them. Confirmation and preparation deserve the same attention as sourcing.

Three key components:

Specialist sourcing

Understanding games helps us interpret your brief and identify where suitable players might be found. We choose sourcing routes around the audience, drawing on our player community and targeted outreach as appropriate.

Validation beyond the screener

We explore shortlisted players’ gaming experience through recorded responses or live conversations, with supporting evidence where the study requires it. This gives us more to assess than written answers alone.

Accountable project delivery

You have a named contact responsible for your recruitment. We keep you informed, raise concerns early and work through the options with you when a brief or timeline needs attention.

Experience you can assess

Our track record matters because it gives you evidence to consider alongside our approach.

95 +

% Turn up, on time. Sessions run with the seats you booked.

9 +

Studies a year with an average active client. They keep booking.

600+

Studies delivered for studios and publishers.

From your first conversation to fieldwork

You do not need a finished specification to get started. Tell us what you are planning, and we will discuss the audience, assess feasibility and recommend a recruitment approach and timeline.

1 Talk through the brief:
We clarify who you need, what participation involves and the requirements that will shape recruitment.

3 Review the participants:
We share relevant participant information so your team can review the proposed sample and make any agreed selection decisions.

2 Agree the approach:
We confirm the scope, costs, timings and validation requirements before recruitment begins.

4 Prepare for fieldwork:
We coordinate the agreed participant arrangements and keep you informed as sessions approach.

What research teams say

Clients’ experiences of our participant quality, communication and project support.

I’ve had the pleasure of working with Scott and Gromotion on several game user research projects over the past year, often with very specific and challenging recruitment criteria. Scott and his team consistently find high-quality, well-matched participants, and their knowledge of games and different player audiences really shows.

Gromotion is reliable, responsive and flexible, even when timelines are tight or requirements change along the way. The team have become trusted partners in our research, and they’re always a pleasure to work with :)

I’d happily recommend him to anyone looking for specialist games research recruitment!

Anna Ström

Games User Research Coordinator at Paradox Interactive

I've gushed over Gromotion before but I wanted to give them another shout-out - After running a recent playtest, they again found THE BEST players for our study, with an incredible level of communication and level of detail.

Why is the level of detail important? Simple. We always need players within a specific category and they go well above and beyond this, by providing us with phenomenal participants. I never have to worry about who we will get.

So, once again, thank you so much!

Gareth Griffiths

Lead Games User Researcher, People Can Fly

Thank you for all your work organising the playtesters this week.

All playtesters were polite and friendly - and arrived early.

Everyone was absolutely brilliant!

Ella Walsh

Senior Games User Researcher, Deep Silver Dambuster Studios

GREAT TO HEAR FROM THE TEAM THAT THE RESEARCH WENT WELL AND THAT OUR CLIENTS ARE VERY PLEASED! THE TEAM REMARKED HOW GREAT THE STANDARD OF RECRUITMENT WAS - AS WAS YOUR DILIGENCE AND SUPPORT IN MANAGING DROPOUTS AND SCHEDULING SPARES. SO A BIG THANK YOU FOR ALL YOUR EFFORTS!

Rachel Lydford

Research Operations Manager, Spotless

TEST

Our Partners in Gaming

Trusted by top video game developers and publishers worldwide, we’ve recruited the right players for research and playtesting across some of the biggest names in the industry.

Gamers Are Easy to Find. The Right Ones Are Not.

What good recruitment
needs to get right