Genuine players, carefully selected for the research you’re running.
Gromotion recruits participants for video-game playtests, interviews, focus groups and other research.
We combine gaming knowledge, specialist sourcing and human validation with practical support through to fieldwork.
Have a brief ready—or still working through the possibilities? Let’s talk.
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Recruitment shaped around your study
Different players. Different research questions.
From regular players of a particular genre to people discovering a franchise for the first time, the audience should reflect what you need to learn. We work with you to understand the experience, behaviours and characteristics that matter.
Online or in person.
We recruit for playtests, interviews, focus groups, surveys and longer-term research. Our work spans the UK, USA and Canada, with other markets considered against the brief.
Support through to fieldwork.
Alongside recruitment, we can manage participant scheduling, confirmations, instructions, reserves and incentive payments. We agree on what you need us to handle before the project begins.
A familiar title or genre on a screener does not tell the whole story. What someone plays, how recently and how they engage with it can all matter to the research.
Selection should reflect what taking part involves, including someone’s ability to discuss their experiences, use the required equipment and meet the study’s commitments.
You need to know which quotas are progressing, where recruitment is proving difficult and whether a decision is needed from your team.
Participants need to understand where to be, when to arrive, and what is expected of them. Confirmation and preparation deserve the same attention as sourcing.
Three key components:
Understanding games helps us interpret your brief and identify where suitable players might be found. We choose sourcing routes around the audience, drawing on our player community and targeted outreach as appropriate.
We explore shortlisted players’ gaming experience through recorded responses or live conversations, with supporting evidence where the study requires it. This gives us more to assess than written answers alone.
You have a named contact responsible for your recruitment. We keep you informed, raise concerns early and work through the options with you when a brief or timeline needs attention.
Our track record matters because it gives you evidence to consider alongside our approach.
% Turn up, on time. Sessions run with the seats you booked.
Studies a year with an average active client. They keep booking.
Studies delivered for studios and publishers.
You do not need a finished specification to get started. Tell us what you are planning, and we will discuss the audience, assess feasibility and recommend a recruitment approach and timeline.
I’ve had the pleasure of working with Scott and Gromotion on several game user research projects over the past year, often with very specific and challenging recruitment criteria. Scott and his team consistently find high-quality, well-matched participants, and their knowledge of games and different player audiences really shows.
Gromotion is reliable, responsive and flexible, even when timelines are tight or requirements change along the way. The team have become trusted partners in our research, and they’re always a pleasure to work with :)
I’d happily recommend him to anyone looking for specialist games research recruitment!
I've gushed over Gromotion before but I wanted to give them another shout-out - After running a recent playtest, they again found THE BEST players for our study, with an incredible level of communication and level of detail.
Why is the level of detail important? Simple. We always need players within a specific category and they go well above and beyond this, by providing us with phenomenal participants. I never have to worry about who we will get.
So, once again, thank you so much!
Thank you for all your work organising the playtesters this week.
All playtesters were polite and friendly - and arrived early.
Everyone was absolutely brilliant!
GREAT TO HEAR FROM THE TEAM THAT THE RESEARCH WENT WELL AND THAT OUR CLIENTS ARE VERY PLEASED! THE TEAM REMARKED HOW GREAT THE STANDARD OF RECRUITMENT WAS - AS WAS YOUR DILIGENCE AND SUPPORT IN MANAGING DROPOUTS AND SCHEDULING SPARES. SO A BIG THANK YOU FOR ALL YOUR EFFORTS!
