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Understanding what to do when recruitment stalls

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A recruitment update says one quota is behind schedule. What should happen next?

Before changing the brief or increasing activity, establish where suitable applicants are being lost. Different problems need different responses.

The following fictional scenario illustrates how we would approach that discussion. It is not a client case study or a report of project results.

Separate audience fit from availability

  • Imagine an in-person playtest requiring players with recent experience of a particular genre.
  • Applications are arriving, and some people appear suitable. However, several cannot attend every required weekday session.
  • That is a different situation from receiving very few applications or finding that most applicants lack the necessary experience.
  • The first update should make the distinction clear. “Recruitment is difficult” gives the client little basis for deciding what to do.

Identify where the difficulty occurs

  • We would review progress through the recruitment stages.
  • Are relevant people applying? How many meet the agreed requirements? What is being clarified during validation? Are otherwise suitable people unavailable or unable to reach the venue?
  • We would also look at individual quotas. A healthy overall response can conceal a specific group that is progressing slowly.
  • This helps focus the next action on the part of recruitment that needs attention.

Discuss options and their implications

  • In this scenario, we might explore whether additional sourcing could reach suitable people with different availability.
  • We could also ask the client whether alternative dates are possible or whether every participant must attend the same schedule. The answer may be no: the research design might require precisely that commitment.
  • Any proposed change needs to preserve the study’s purpose. Recruitment convenience alone is not a sufficient reason to alter essential criteria.

Be clear about the decision needed

  • A useful update explains what we are seeing, what we recommend and what remains uncertain.
  • If a client decision is needed, it should identify the choice and its implications for timing or cost. We should also agree when progress will next be reviewed.
  • That gives the team something concrete to act on, rather than an open-ended assurance that more effort is underway.

Keep ownership throughout

  • Recruitment judgement becomes particularly visible when progress differs from expectations.
  • At Gromotion, our approach is to raise concerns early, explain the evidence available and work through practical options with the client. Changes to agreed criteria, quotas or timings are discussed before we act on them.

Have a challenging brief? Share the requirements and we can assess the recruitment questions worth resolving early.