How We Work


How We Work

Recruitment is where most game studies get stuck. Not the discussion guide, not the build. The people.

Six steps, from your brief to a full room. Applicants within 72 hours, a checked and confirmed lineup within 14 days, and one person accountable the whole way through.

Start With What
Is Actually Recruitable

Send us the spec, even a rough one. We will tell you what is findable, what will slow you down, and what will cost more than you expect. Sometimes the answer is that you do not need us.

What we lock down together

• Who: age, region, platform, access needs

• What they play: genres and titles, hours, last session, skill, playstyle

• Ready to contribute: can they explain their thinking, and will they turn up

• Logistics: devices and accounts, timing, lab or remote

We do not start recruiting until we have both signed off the spec. That is what stops near misses turning up on the day.

Two Ways In, Not One

No mass blasts. Our own gamer panel, where it has depth, targeted social campaigns where it does not — so the same brief can give you sixty mainstream players or the one profile nobody else can reach.

• Panel first: a vetted list of players we already know

• Targeted social alongside it: fresh players, not the same faces every study

• Behaviour over bios: matched on titles, hours, last session, platform, playstyle

• Filtered before you see a name: fakes, duplicates and serial sign-ups removed

Only qualified players make it through.

Check the Player,
Not Just the Answers

A screener tells you what someone is willing to type. We go further, and we agree how much further before we start.

• Recorded prompts as standard: two or three short, unscripted video answers

• A five-minute live check when the study warrants it

• Proof of play where the brief depends on it

• A profile of every player for you to approve.

How far we go depends on what is riding on the study. We will tell you which level yours needs before you pay for it.

Engineer the Show-Up

Turnout is a process, not luck.

• Reminders and confirmations, so people arrive prepared

• Pre-session briefings: NDAs, simple tech checks

• A vetted standby bench, ready to slot in

• On-call during fieldwork for swaps and fixes

You run the research. We keep the schedule intact.

Stay in the Loop

You should never have to ask how it is going.

• Status snapshots: leads, screened, checked, booked — with timings and risks

• Participant profiles, fast to scan

• If something slips, you hear it from us first, with options and a new timeline

No surprises. No scrambles.

Full Rooms,
On Time

A lineup of on-brief players, checked by us and ready to talk.

If a validated participant is off-spec or does not show without cause, we credit the seat. We would rather it never came up, and it rarely does.

Tell us what you are testing.

Send the spec, or the rough version of it. We will come back with what is recruitable, how long it will take, and what it costs.

Send your brief or any enquiries to info@gromotion.co.uk and we’ll reply the same day.

 
 
 

What Research Teams Say

From labs that can’t afford a miss.